Wonuola Olatunde-Lamidi is the Co-Founder and Managing Partner of Diamonds & Pearls Travels Limited, a multi-award-winning travel company that has redefined how Nigerians experience and access travel. With over two decades of impact in the tourism industry, she has established herself as a pioneering entrepreneur, travel curator, and thought leader dedicated to inclusive and sustainable tourism.
A trailblazer in collective leisure and group travel models in Nigeria, Wonuola has championed innovative initiatives such as Travel Ajo, Passport Builder, La Familia, Travutrybe, and Traveprenuer. These groundbreaking concepts democratize travel, foster cultural exchange, empower communities, and inspire shared global experiences. Her forward-thinking leadership has also positioned Diamonds & Pearls Travels as a case study at Lagos Business School for its excellence in niche travel marketing.
Recognized among the prestigious Africa Travel 100 Women in Tourism, Wonuola is celebrated for her resilience, creativity, and visionary leadership. Her contributions have consistently set new standards in travel entrepreneurship, earning her industry-wide respect as one of the most influential voices shaping Nigeria’s tourism narrative.
Beyond business, she is passionate about mentorship and capacity building, actively engaging at conferences, exhibitions, and industry panels. She has shared insights at forums such as BusinessDay Tourism Conferences and Startup Grind Lagos, where she advocates for community ownership of tourism assets as a pathway to economic empowerment and cultural preservation.
Guided by her conviction that “access changes everything,” Wonuola continues to use travel not just as a luxury, but as a transformative tool for empowerment, opportunity, and lasting global connections.
At TRAVCONEXPO, she brings her wealth of expertise in inclusive tourism, travel innovation, and entrepreneurship, inspiring the next generation of Travelprenuers to build impactful businesses and shape the future of Africa’s tourism industry.
